Pushloop Media Interactive

Jarrett McPeek

JM — Sun, 11 Jul 2010 16:12:39 +0000

I’m currently a senior director and digital content guru at KPIX TV in San Francisco. My passion is in visual storytelling through photographs and video. But, you can’t tell important stories without knowing how to showcase them on the right platforms and in the right technical parameters… So, I guess you can say I’m artist meets “geek.” I enjoy stylizing projects to fit brand, mood, and message using sound design, post-production motion graphics, and I have a keen eye for detail.

It all started at the University of Montana where I majored in R/TV and minored in Advertising. With over 15 years as a director, managing production teams in the studio and in the field, I know how to maximize resources and deliver projects with professionalism and precision.

JM’s work as a photographer is regularly published in:

Windsurfing Magazine
Standup Journal Magazine
Windsport Magazine
The New England Windsurfing Journal
The World Kite and Windsurfing Guide

I don’t brag as much as Sue, but I’ve acquired a few pieces of “hardware”:

2010 Emmy Nomination, Director, Continuing Coverage
2009 Emmy Award, Director, Best Daytime Newscast – Larger Market
2009 Emmy Nomination, Director, Advanced Media – News Programming
2009 Emmy Nomination, Director, Continuing Coverage
2007 Emmy Award, Director, Best Evening Newscast – Larger Market
2006 Emmy Nomination, Director, Best Evening Newscast – Larger Market
1995 Emmy Award, Director, Documentary – State of Discontent
1995 UM School of Journalism Broadcast Faculty Award

Sue Kwon

JM — Sat, 10 Jul 2010 17:06:24 +0000

I’m currently the Director and Chief Editor of Editorial and Multimedia at Gap Inc. I’m told that means I’m the “Chief Storyteller” within Gap Inc and help the company and its 5 brands leverage the power of video in internal and external communications. This is a dream opportunity considering I’ve been obsessed in recent years with broadcast to internet video conversion. And, there are a million great stories to tell in a company that “gets it” when it comes to visual communications.

My interest in “words” started as a student writing for the Stanford Daily. I studied documentary film at Oxford and worked in TV news for the better part of my 20s and 30s. Because I have a lot of “inner nerd” – I covered technology, Silicon Valley business trends, and consumer issues for most of that time. But, don’t let that fool you. I don’t take myself too seriously and think that’s what helps me keep videos emotional, compelling, and down-to-earth.

I talk a lot. As you can see I host and emcee events for:

Accenture’s International Women’s Day
Girls in Tech
SF Volunteer Center
Asian Law Caucus
Asian Pacific Islander Legal Outreach Center
Chinese for Affirmative Action
SF Army Corp of Engineers
University of California Berkeley CAL-TV
BizTechDay Entrepreneur’s Competition
Korean American Chamber of Commerce
San Francisco Chamber of Commerce Women Innovators Conference
Stanford University Intl. News & Inclusion Summit
Korean Cultural Center of SF

And I spend a lot of money on entering awards – to make my Korean parents proud:

2010 Associated Press First Place Mark Twain Journalism Award
2009 Poynter Institute Fellowship in Best Practices in Multimedia Journalism
2008, 2007, 2005 National Academy of Television Arts & Sciences Emmy Award Winner
2005 Asian American Journalists Assoc. National Award for General News Story
2004 Award of Distinction in International Communicator Awards Competition
2004 National Press Organization Fellowship in Business Reporting
2004 National Federation of Press Women First Place Broadcast News Story
2004 Peninsula Press Club Honorable Mention for TV News Feature
2004 Association of Women Journalists Vivian Castelberry National Finalist

Testimonials

JM — Sat, 10 Jul 2010 15:00:57 +0000

“Sue and Jarrett are a remarkable team; they work beautifully together and helped to coach and capture very sharp clips of some of our aspiring entrepreneurs. They were able to be rigorous in their standards for our students, yet masterful in drawing out the very best. I enjoy working with this team and look forward to more opportunities in the future.”
-JD Schramm, Stanford Graduate School of Business Mastery in Communication Initiative

“Our business message is not just about products and services. It’s about the company’s philosophy and values. Pushloop gets it. They were true professionals from how they managed and executed our DVD project to how they interacted with our customers. Jarrett went way ‘above’ our expectations when he took to a helicopter to get the perfect aerials for our roofing video. They are fun, creative people we now consider as friends.”
- Bob Laubach, Environmental Roofing and Waterproofing

“Sue’s one of the wisest and most thoughtful PR expert in our community. She is one of the BizTechDay 2009 Top Voted Speakers. Her talk was insightful, funny and you know she has been there and done that.”
- Edith Yeung – Executive Producer, BizTechDay

“The participants in our Global Reporters Development Program found
your presentation to be insightful and relevant. It was among the highest
scoring sessions in our intensive training program geared toward top
Korean journalists covering the global business issues.”
- James Han – Vice President, Applied Cultural Training

“Jarrett McPeek is a gifted photographer. He knows how to make people comfortable in front of a lens. And, he knows how to make objects and places come alive. At the same time, no action escapes his quick and artful eye.”
- Bob Laubach, Environmental Roofing and Waterproofing CEO and standup paddle surfer

JM Photo In Print

JM — Thu, 08 Jul 2010 04:27:42 +0000

While video is the pretty girl in the dance hall these days, don’t discount the power of print. Good photography can tell a compelling story in a subtle and powerful way with or without words. Check out these images all published in good old fashioned magazines.

And for more shots of people, places, and action check out www.jmh2o.com.

Ben McCormick

JM — Sun, 04 Jul 2010 02:56:58 +0000

Ben McCormick’s “One Shoe “ is hilarious. We love the humor, the videography, and effects. And of course, the rap – once you hear it, you’ll find it’s hard to shake outta your head.

Play One Shoe on YouTube

We asked Ben How He Did It:

“I wrote the rap first, then made the beats and loops and recorded my voice on Garage Band. I wasn’t planning on making a video, originally it was just going to be a song. Then about a year after I made it, I decided it would probably make a good video because it’s so literal. I had to get friends to help out and I would maybe shoot a couple scenes every other month or so. I shot it with my camera (canon xl2), edited on final cut pro. The only real challenges was asking businesses if we could shoot in their stores. As for the finished product, I only had plans to send it to friends and family. I didn’t have any plans to enter it in any competitions, and I didn’t have any aspirations of making it a viral video. But, it got quite a few hits the first month.”

The Art of Storytelling

JM — Sun, 04 Jul 2010 02:44:30 +0000

Developments in photography and video technology, as well as content delivery infrastructure, have made the production and dissemination of multimedia content robust and exciting. At the same time, there’s a lot of junk out there.

A compelling story engages the audience, evokes emotion, inspires a call-to-action, and remains memorable. You need powerful words, strong images, and an element that makes the “connection.” Choosing the right production methods for the various platforms will maximize production quality and ability to share content with desired audiences.

Whether you’re a corporate communicator or a documentary filmmaker, this site is for fellow media nerds to engage in discussion, critique, share, give feedback, and revel in our art.

Media Training

JM — Sun, 04 Jul 2010 02:01:30 +0000

Because we are media “insiders,” these friends tapped our expertise on “How the Media Works.”

Allegis Capital
Scale Venture Partners
BizTechDay
Entrepreneurs’ Organization (EO)
Racepoint Group, Inc.
SF Entrepreneur Group
Applied Cultural Training
Candia Communications
Stanford School of Business

Stanford GSB

JM — Sun, 04 Jul 2010 01:37:01 +0000

Pushloop Media was honored to partner with the Stanford Business School’s Mastery in Communication Initiative. We taught best practices in multimedia communication to graduate students launching businesses and developing their corporate profiles. That lesson included real hands-on pitch creation and on-camera coaching. Entrepreneurs learned how to use multiple media tools to convey their marketing message, propel their brand, and build a strong online video presence.

“Sue and Jarrett are a remarkable team; they work beautifully together and helped to coach and capture very sharp clips of some of our aspiring entrepreneurs. They were able to be rigorous in their standards for our students, yet masterful in drawing out the very best. I enjoy working with this team and look forward to more opportunities in the future.”

-JD Schramm, Stanford Graduate School of Business Mastery in Communication Initiative

Matt Halla

JM — Sat, 03 Jul 2010 07:06:15 +0000

Matt Halla tells compelling stories. We met Matt as a cameraman at the CBS station in San Francisco. But, we soon found out, he also researches, writes, produces, and edits long-form production pieces. He does it with precise pictures and deliberate soundbites. This is one example of his work that really showcases all of his skills and immense talent:

http://matthewhalla.com/presidiochapel.html

StringerMe

JM — Mon, 28 Jun 2010 18:33:50 +0000

www.stringerme.com – coming soon…