This dvd and online video tells the story of a dedicated team of roofing professionals who are redefining their industry. CEO Bob Laubach wanted a video that would showcase several aspects of his company including detailed descriptions of his roofing process and customer testimonials. He didn’t want it to sound like a hard sales pitch. It had to be informative and motivate potential customers to call. We suggested that the video contain separate parts that could serve as “standalone” segments as well as be viewed back to back as a full story. We produced five chapters in a DVD which can also be emailed out individually and posted online.
How We Did It: We climbed along the rooftops and even hovered above in a helicopter to get shots that fit perfectly with our script, graphics, and sound design. With this dvd, Environmental Roofing and Waterproofing can take potential clients up to the work site to see the cutting edge “Cool Roof” process up close.
An important part of this project was making a technical process easy to understand. We also believed Bob’s personality would be a key selling point. This is a case where outside narration was necessary. We chose an authoritative female voice to narrate the technical content. Bob and his son Kyle humanized the video and set the right tone with their comments. And poignant customer testimonials rounded out the message and set up a convincing call for action.
“Our business message is not just about products and services. It’s about the company’s philosophy and values. Pushloop gets it. They were true professionals from how they managed and executed our video project to how they interacted with our customers. Jarrett went way ‘above’ our expectations when he took to a helicopter to get the perfect aerials for our roofing video. They are fun, creative people we now consider as friends. ”
- Bob Laubach, Environmental Roofing and Waterproofing
