Data recovery companies can claim they emphasize security, but this marketing video actually proves DriveSavers treats security with a plan and precision. Instead of having an outside voice narrate the company’s claims, we decided it would be more powerful to have company leaders describe the company’s security program in their own words. Conversational interviews achieved natural and organic soundbites. Then, those bites were woven together with HD video shot from inside the state-of-the-art clean room along with original motion graphics. This video is posted on the company’s website. It’s just the right length to be looping in a monitor at industry conferences.
DriveSavers can show clients who is handling their sensitive data and how it’s protected at every stage of the data recovery process. The DriveSavers Security story had to connect with the viewer and bring a call to action – “Trust DriveSavers.”
