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Feature

The Art of Storytelling

Developments in photography and video technology as well as HD and web infrastructure have made the production and dissemination of content robust and exciting. But, at the same time there’s a lot of junk out there. And as many have found out the hard way, “bad” video or images can do immense harm to your brand or identity. There are so many platforms – print, tv, web, mobile. But without good storytelling your message, product, service, or profile will get lost in the “noise.”

A good story engages the audience, evokes emotion, inspires a call-to-action, and remains memorable. You need compelling words, strong images, and an element that makes the “connection.” And, you need to choose the most effective production methods so your story can evolve over time.

Use this website as a tool, to see what photography and videography methods create certain moods. Ask us how we designed the original animation pieces. Critique our use of music. Share your feedback and experiences using similar editing or photography technology. As broadcast industry veterans and multimedia nerds, we respect the “Art of Storytelling” and hope you will “Interact With Pushloop.”

Stanford GSB

Pushloop Media is a partner with the Stanford Business School’s Mastery in Communication Initiative. We teach best practices in multimedia communication to graduate students launching businesses and developing their corporate profiles. Entrepreneurs learn how to use multiple media tools to convey their marketing message, propel their brand, or build a strong online video presence.

Half and full-day training includes hands-on pitch creation, messaging strategy development, and on-camera coaching.

“Sue and Jarrett are a remarkable team; they work beautifully together and helped to coach and capture very sharp clips of some of our aspiring entrepreneurs. They were able to be rigorous in their standards for our students, yet masterful in drawing out the very best. I enjoy working with this team and look forward to more opportunities in the future.”

-JD Schramm, Stanford Graduate School of Business Mastery in Communication Initiative


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